Logo Design

Logo Design

Establish your identity with a unique and recognizable image

Your Logo is the Face of Your Business

We’ve been designing logos (some unsolicited) since the late 1990s. We’ve learned quite a bit along the way.

Late Bloomers Band logo
Ideally, a great logo should:
  • be unique
  • be simple
  • be instantly recognizable
  • be memorable
  • give a sense of character of the business
  • communicate a degree of professionalism
  • establish the foundation for all promo materials
  • look good in grayscale and black & white
  • be recognizable in small sizes
  • not be dependent upon special effects
There are no hard, fast rules, but a typical logo may consist of an icon, a logotype (stylized name), and possibly a tagline. Sometimes only one or two of these elements are used.Most of us are visual creatures. We’re influenced most by what we see. It is ever more important to have a great logo to set your business and its products or services apart from your competitors.

Our Logo Design Process

Although the end product may be very simple, the design process can be quite complex. We go through several steps on the way to the ideal logo:

  • Learn about your product and business
  • Research industry examples
  • Choose a style direction
  • Choose a unique color scheme
  • Test varied sizes and media uses
  • Create a complete style guide (colors, typefaces)

Take a minute. Get in touch. We can help!